Currency
Selling PriceThe price your customer pays you
Product CostHow much you paid to buy or make the product
Delivery CostCost to ship the product to your customer
Ad Cost Per SaleHow much you spent in ads for each order you got
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Don't know your ad cost? Calculate from CPM
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Fill in your ad stats below โ we will calculate how much each sale costs you in ads.
CPMHow much you pay for 1000 people to see your ad
CTROut of 1000 people who saw the ad, how many clicked?
Conversion RateOut of 100 people who clicked, how many bought?
โ Your ad cost per sale is:
$16.67
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Returns & Delivery
Delivery Confirmation Rate
Out of 100 orders shipped, how many were successfully delivered? (COD ~70%, Prepaid ~95%)
Return Rate
Of delivered orders, how many were returned? (Average ~5โ15%)
Cost per Returned Order
What does it cost YOU when 1 order comes back? (Enter 0 if free)
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Platform Fees
Leave 0 if not used
Payment ProcessingStripe, PayPal charge ~2.9% per sale
Platform FeeShopify, Amazon, Etsy etc. charge a % per sale
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Other Costs
Leave 0 if not used
Packaging CostBox, bag, tape, bubble wrap per order
Fulfillment FeeWhat the 3PL warehouse charges per order to pick, pack & ship
Confirmation Call FeeCost per order to confirm with customer before shipping
Cost Breakdown โ Per Unit
Selling Priceโ
Product Costโ
Delivery Costโ
Ad Spendโ
Confirmation Lossโ
Return Costโ
Payment Feeโ
Platform Feeโ
Packagingโ
Fulfillmentโ
Confirmation Feeโ
Otherโ
Total Costsโ
Net Profit / Unitโ
Total โ 0 Units
Total Revenueโ
Total Costsโ
Net Profitโ
๐ Where Did Your Money Go?
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First calculate a product in the Calculator tab โ then come here to simulate changes!
Simulated Net Profit / Unit
$0
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Adjust & See What Happens
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Break-even Units Calculator
Enter your total ad budget โ and we'll tell you exactly how many units you need to sell to break even.
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units needed to break even
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Your calculation history will appear here. Calculate a product to get started!